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suXes

User Experience Evaluation For Supporting International Competitiveness

26.4.2011 Suxes researchers continue with their next project: DELUX

DELUX project investigates long-term user experience in order to understand how to improve customer satisfaction and loyalty in prolonged product use.

The objective is to develop methods, tools, and practices for measuring how the users of products experience products in the long-term use, and analyzing the gathered data for design purposes. The project further develops and tailors new long-term measurement methods and software tools together with Finnish enterprises. DELUX also builds on research work made in previous SUXES project.

You can follow us in our DELUX website

27.10.2010 Suxes goes MUM2010 in Cyprus

MUM2010 (9th International Conference on Mobile Ubiquitous Multimedia), will be organized in Cyprus, Limassol 1.-3.12.2010. MUM is a leading annual international conference, which provides a forum for presenting the latest research results on mobile and ubiquitous multimedia. The conference brings together experts from both academia and industry for a fruitful exchange of ideas and discussion on future challenges.

Researcher Tanja Walsh will take part in the conference presenting some results of the Suxes Project (Walsh, T., Nurkka, P. and Walsh, R., Cultural Differences in Smartphone User Experience Evaluation).



8.10.2010 Thank you for participating in the seminar

The Cross-Cultural UX Design Seminar II was a success: Over 80 participants attended the seminar and there were inspiring presentations by great speakers from industry and academia. Suxes research team wants to thank all participants for your attendance and valuable feedback. We hope to see you again in our future events.

Please check below a few photos from the seminar.



Seminar audience.





We had inspiring speakers: Asif Baki (User Experience Researcher, Google, USA), Cecilia Oyugi (Researcher/ Doctoral Student, Thames Valley University, London, UK) and Mohamed El-Fatatry (Founder & Chief Executive Officer at Muxlim Inc., Helsinki) .



8.10.2010 Seminar Materials

Please, find below links to Cecilia Oyugi's and Suxes researchers' presentations.

The Effect of Culture on Usability Evaluation Methods Cecilia Oyugi, Thames valley University

Designing Culturally Neutral Storyboard: A Case Study of Designing an Online Survey with Storyboards Tanja Walsh & Jari Varsaluoma, Tampere University of Technology

30.9.2010 Updated Seminar program

Cross-Cultural User Experience Design II: How to do it in practice?
Date: Monday 4th October, 2010
Time: 9:00-16:00
Place: Sähkötalo auditorium, Kamppi, Helsinki
Address: Runeberginkatu 1 A, Helsinki

NOTE: Changes in the program possible

9:00-9:30 Coffee and registration
9:30-9:45 Welcome and Introduction, Professor Sari Kujala and Suxes Project Manager Piia Nurkka, Tampere University of Technology
9:45-11:00 How to Tackle the Challenges in Cross-Cultural Design,
Priya Prakash, Designer, Head of Nokia S30/S40 UX at Nokia, London (Unfortunately, this talk was cancelled)
11:00-12:00 Beyond Localization: Making Google Truly Local,
Asif Baki, User Experience Researcher at Google, California
12:00-13:00 Lunch (at your own expense)
13:00-14:00Muxlim - From a Hobby to the World's Largest Muslim Lifestyle Network,
Mohamed El-Fatatry, Founder & Chief Executive Officer at Muxlim Inc., Helsinki
14:00-14:30 Coffee
14:30-15:15 The Effect of Culture on Usability Evaluation Methods: Findings from On-Site Case Studies in Kenya and UK
Cecilia Oyugi, Researcher at Thames Valley University, London
15:15-15:45 Designing Culturally Neutral Storyboard: A Case Study of Designing an Online Survey with Storyboards
Suxes Researchers: Tanja Walsh, Tiina Koponen and Jari Varsaluoma, Tampere University of Technology
15:45-16:00 Ending

28.9.2010 Seminar Is Now Full

Seminar is now full (90 people). We can take bookings for queue. Please, inform Suxes-team if you have registered, but you are not able to come, so that we can give your place to someone in the queue. Contact suxes@cs.tut.fi for registrations and cancellations.

20.9.2010 Biographies of the Seminar 2010 Speakers

Priya Prakash (Designer, Head of Nokia S30/S40 UX, Nokia, London, UK)

Information will be up-dated soon.

Mohamed El-Fatatry (Founder & Chief Executive Officer at Muxlim Inc., Helsinki)

mohamed

World's top evangelist for the $1 trillion global Muslim consumer market. Visionary entrepreneur and motivational speaker with a background in Media, Technology and Business. One of the world’s “500 Most Influential Muslims” and “Leaders of Tomorrow”. At 16, Mohamed became the youngest higher-education instructor in the history of the United Arab Emirates by creating and teaching the web development course at the Emirates Institute of Technology. By 21, he founded Muxlim Inc., the world’s largest Muslim lifestyle network reaching people in 190 countries. During his work at Muxlim Inc., he became the first immigrant to receive the President of Finland’s Internationalization award in its 45 year history. The award has never been awarded to a start-up company before and has been won by Nokia 10 years earlier.

Coming from a Computer Science background, he has been called in Finland the "Linus Torvalds" of the Muslim world and has been named the “Egyptian Technology Figure of the Year”. Mohamed was among 200 leaders invited by President Obama to his “Presidential Summit on Entrepreneurship” and was named by Georgetown University and the Royal Islamic Strategic Studies Center among the world’s “500 Most Influential Muslims” two years in a row. Recently, Mohamed became the youngest Business leader named among Chief Executive Magazine’s “Leaders of Tomorrow”. Mohamed studied Computer Science at the American University of Sharjah, UAE and Media Technology at Metropolia University of Applied Science in Helsinki, Finland. He is a regular speaker at events and conferences such as the Global Islamic Branding & Marketing Forum (UK), New Media Event (UAE), SIME (Sweden), Live! From the New York Public Library (US), TechCrunch (Europe), Multi-Cultural Communication (UK), Brand & Communications Summit (Saudi Arabia) and the American Muslim Consumer Conference US), as well as an expert contributor to TIME, Al-Jazeera English, New Media Age, United Nations, Nobel Peace Forum, Wilton Park, Eva, among others. Mohamed has also written the digital chapter of a Financial Times book titled the “Islamic Marketing Handbook”.


Asif Baki (User Experience Researcher, Google, USA)
baki

Asif Baki is a User Experience Researcher at Google, Inc. based in Mountain View, California, USA. In his 7 years in the HCI industry, he has worked on products ranging from Google AdSense to Google Analytics and non-English Search user experiences. Asif got his first taste of international research while running studies for Google in Cairo, Egypt in 2006. Since then, he has worked abroad in India, and started a program to spearhead making the experience of Google search truly local to the markets that it is delivered to. Asif received his undergraduate degree in Economics and Computer Science from the University of Illinois at Urbana Champaign and completed his Masters of Science in Information at the University of Michigan's School of Information.


Cecilia Oyugi (Researcher/ Doctoral Student, Thames Valley University, London, UK)
oyugi

Cecilia Oyugi is a doctoral student at the School of Computing and Technology, Centre for Internationalization and Usability-Thames Valley University. She has carried out an in-depth investigation on the key dimensions of culture that affect the reliability of usability testing in cross-cultural contexts. The aim of this investigation is to develop reliable usability evaluation methods that provide direction on how to evaluate interactive products to a certain standard and at the same time being sensitive to users’ cultural demands without concealing usability issues. She has just submitted her dissertation for which she carried out her field work on interactive products in Kenyan and in England. Cecilia has also taught Human Computer Interaction and User-Centred Design at Thames Valley University.


Sari Kujala (Ph.D., Professor of Psychology, Tampere University of Technology, Finland)
sari

Sari Kujala is a Professor of Psychology in the Unit of Human-Centered Technology at Tampere University of Technology. She is the principal leader of Suxes research project. Her research interests focus on user-centered design, requirements engineering, user involvement and value-centered design.


Piia Nurkka (M.A., Industrial Designer, Suxes Project Manager, Tampere University of Technology, Finland)
piia

Piia Nurkka is a researcher and Suxes project manager in the Unit of Human-Centered Technology at Tampere University of Technology. She is also a PhD student at UCIT graduate school. Her background is in industrial design with minor studies in user-centered design and usability. The topic of her PhD studies is related to user experience.


Tiina Koponen (M.Sc. in Information Technology, Suxes Researcher, Tampere University of Technology, Finland)
tiina

Tiina Koponen is a Suxes researcher in the Unit of Human-Centered Technology at Tampere University of Technology. Her research interests focus on UX research and design methods.


Jari Varsaluoma (M.A. in Information Technology, Suxes Researcher, Tampere University of Technology, Finland)
jari

Jari Varsaluoma is a graduate from University of Jyväskylä, with major studies in cognitive psychology and human-computer interaction. His research interests are in cross-cultural design and UX research methods in multicultural context. Jari is a PhD student in the Unit of Human-Centered Technology.


Tanja Walsh (M.A. in Modern Languages, Suxes Researcher, Tampere University of Technology, Finland)
tanja

Tanja Walsh is a Suxes researcher and PhD student in the Unit of Human-Centered Technology at TUT. Her interests are UX, culture and cross-cultural design. She has industrial background in mobile phone UI localization, internationalization and quality.

13.9.2010 Coming-up in October: Seminar on Cross-Cultural UX Design

Suxes- project will organize a seminar on cross-cultural UX design on 4 October in Helsinki. This time we will be focusing on how to do it in practice. We will have interesting speakers with different backgrounds: Priya Prakash from Nokia UX design London, Asif Baki from Google UX research San Francisco, Cecilia Oyugi from Thames Valley University and Suxes research team.

Detailed program for the day will be updated soon on these pages.

23.6.2010 Suxes goes London: IWIPS 2010 - Designing for Global Markets

IWIPS (International Workshop on Internationalization of Products and Systems) 2010, a unique global design forum, comes to London, England, 7 – 10 July 2010. It will explore the issues of growing global design communities. These communities offer the possibilities for technology to transcend cultural boundaries and meet the challenges presented when developing products for a global marketplace.

Suxes researcher Tanja Walsh and project leader Professor Sari Kujala will take part in the conference to present results achieved in the Suxes project.

6.4.2010 An article about cross-cultural design

Interface magazine, TUT’s publication for interest groups has published an article about cross-cultural design. The article is inspired by the speech of Professor Gilbert Cockton at the seminar of Cross Cultural Design at TUT in 2009 and Professor Sari Kujala’s interview. See the article here: A one-size-fits-all approach to product development is bound to fail

26.10.2009 An article in TEK magazine about cross-cultural design

The Finnish Association of Graduate Engineers, TEK, published an article on cross-cultural design on their magazine (on 23th of October 2009). Professor Gilbert Cockton and SUXES-research team from Tampere University of Technology were interviewed for the article. TEK is a professional and labour market organisation having about 70.000 members.



7.10.2009 dppi 09, 13 - 16.10.09 - SUXES attendance at the conference

International Conference on Designing Products and Interfaces, dppi09, will be arranged 13 - 16 October, 2009, in France, Compiègne. The general theme is FuTURN Innovation, the ground for co-emergence of experiences and technologies.



Piia Nurkka, the project manager of SUXES project, will present a paper she co-authored with professor Sari Kujala on product symbolism (Kujala, S. & Nurkka, P., Product Symbolism in Designing for User Experience). The paper explores product symbolism as a type of user experience. Product symbolism refers to the image of the product and associations related to it; the meanings that we attach to products have an essential role in how we evaluate products and how we feel about them. In their paper, Kujala and Nurkka suggest approaches for designing product symbolism.



30.9.2009 An article in Rajapinta and photos from the seminar

Rajapinta ("Interface" in English), which is a science magazine of Tampere University of Technology, wrote an article about cross-cultural design. The article is published in Finnish and is based on the seminar held in TUT.



Please check below a few photos from the seminar.



Altogether 120 persons participated in the Cross-Cultural UX Design Seminar, held the 18th of September, 2009, at Tampere University of Technology.





We had inspiring speakers: Professor Gilbert Cockton from School of Design, Northumbria University, UK; PhLic Minna Kamppuri from University of Joensuu; and Researcher and doctoral student Jung-Joo ("JJ") Lee from School of Design, TaiK.



29.9.2009 Cockton's article on UX frames

In the Cross-cultural design seminar held on 18.9.09, professor Gilbert Cockton mentioned UX frames as a tool for understanding user experience. Please find below his keynote on Kansei 2009. The paper is made available through the kind permission of the organisers of Kansei 2009 (http://kansei.pjwstk.edu.pl/english.html), M. Sikorski, K. Marasek and M. Wichrowski.



Cockton, G., When and Why Feelings and Impressions Matter in Interaction Design (Invited Keynote Address) Kansei 2009: Interfejs Uzytkownika - Kansei w praktyce, CD Rom Proceedings, Polsko-Japonska Wyzsza Szkola Technik Komputerowych, Warszawa, Poland. ISBN 978-83-89244-78-9.



23.9.2009 An article in Aamulehti about the seminar

Aamulehti, which is a daily newspaper in Tampere region, wrote an article about globalisation and multiculturalism discussed in the Cross-Cultural UX Design Seminar. The article was published on Saturday 19.9.09 paper.



22.9.2009 Materials from the seminar

Please find below the links to the seminar materials.



What is Cross-Cultural Design? Liinu Helkiö & Tanja Walsh, Tampere University of Technology

Understanding Cultural Differences in HCI Gilbert Cockton, Professor, School of Design, Northumbria University, UK

Challenges in Cross-Cultural Design Minna Kamppuri, PhLic, University of Joensuu

Facilitating cultural Sensitivity in User Research Methods Jung-Joo Lee, Researcher/ Doctoral student, School of Design, TAIK



In case you wish to download all the materials at once, please go to:

Cross-Cultural UX Design Seminar, 18.9.09, ALL presentations



In his speech Gilbert Cockton referred to a book on Globalization.



21.9.2009 Thank you for participating in the seminar

Amazing 120 participants attended to the seminar held last Friday on Cross-cultural UX design. The subject of cross-cultural design seems to interest people in many areas (ie. UI design, localization, translation, end user research and usability, testing, marketing, social media, and technical writing). Thank you for the valuable feedback. We will read it carefully and hope to see you in future events.



15.9.2009 Cross-cultural UX Design Seminar 2009 Program

We are delighted to have received over hundred registrations to the seminar. Welcome!


Program



10:00-10:30 Coffee



10:30-11:00 Welcome, introductions to SUXES and KASTE projects and to the aims of the seminar. Piia Nurkka & Jarmo Palviainen (TUT)



11:00-11:45 Briefing on what is cross-cultural design. Liinu Helkiö & Tanja Walsh (TUT)



11:45-12:30 LUNCH (at own expense)



12:30-14:00 Understanding cultural differences in HCI: Diamond Model of Culture. Professor Gilbert Cockton (School of Design, Northumbria University, UK)



14:00-14:15 Coffee



14:15-15:15 Challenges in cross-cultural design: understanding users and the context in Tanzania. Minna Kamppuri (PhLic, University of Joensuu)



15:15-16:15 Facilitating Cultural Sensitivity in User Research Methods. Jung Joo Lee (MSc, University of Art and Design Helsinki)



16:15-16:30 Ending



See you at the Seminar!



14.9.2009 Computer problems exasperate Americans, Jordanians stay calm

Please feel free to check the press release for upcoming Cross-Cultural User Experience Design Seminar on Friday 18.9.



27.8.2009 Biographies of the speakers: Cockton, Kamppuri and Lee



Gilbert Cockton (Professor, School of Design, Northumbria University, UK)

Gilbert Cockton

Gilbert Cockton is a Professor in the School of Design at Northumbria University, named by Business Week magazine as one of Europe’s top design schools, where he leads research on human-oriented approaches within design practices.



From 1997 to 2009, he was Research Chair in HCI at the University of Sunderland, where he secured funding for research and knowledge transfer projects and infrastructure with a value exceeding €9M.

Fellow of both the Royal Society for the Arts, and the British Computer Society, Gilbert has published extensively since 1985, with 190 papers, chapters, books, articles and edited proceedings on usability and accessibility, grounded- and worth/value-centred design, and notations and architectures for interactive software. He has served in many roles within the international HCI community, including Vice-Chair of IFIP TC13 (2004 06), Chair of British HCI Group (2001-2004), Chair of ACM CHI 2003 and BCS HCI 2000 Conferences, and Secretary of IFIP WG2.7 on user interface engineering (1993-99). He is Editor Emeritus of the journal Interacting with Computers, and a member of the editorial board of the Journal of Usability Studies.

Gilbert is one of the principal international researchers focusing on worth-centered design. A particular focus within this research is work with HCI PhD students from Jordan, Kenya and Egypt to explore the relationship between cultural values and design and usage preferences. With PhD student Fuad Qirem (Jordan, Al-Zaytoonah University Of Jordan), he has co-developed a 'Diamond Model' of Culture, which organizes a wide range of cultural variables from the HCI literature and related work. The key point of the model is that most cultural variables are not about the 'look and feel' of cultural markers as covered in most of the HCI literature, but instead impact how users evaluate their usage. While such cultural markers are important (as recently demonstrated by PhD student Leonard Mengo of Jomo Kenyata University, Kenya), they only comprise some of a broad and complex set of interacting factors where material culture, social behaviours, post-colonialism and globalisation and development economics all intersect.



Minna Kamppuri (PhLic, University of Joensuu)
Minna Kamppuri

In her research, Minna Kamppuri has studied the challenges of cross-cultural design and is currently working on her dissertation for which she has done fieldwork on the mobile phone use in Tanzania. She has taught human-computer interaction and user-centred design at the University of Joensuu, Lappeenranta University of Technology and Tumaini University, Tanzania. In addition to research and teaching, Minna Kamppuri has worked as a usability engineer in a variety of IT projects and is a co-founder of United Users, a usability company located in Eastern Finland.





Jung-Joo Lee (Researcher/ Doctoral student, School of Design, TAIK)



Jung-Joo Lee is a researcher and a doctoral student at the University of Art and Design Helsinki. She holds a BS and MS in industrial design from KAIST (Korea Advanced Institute of Science and Technology). Her research interests lie in UX research methods, culturally-sensitive design and design for social interaction. She has worked in several cross-cultural design projects with major Korean electronics companies and explored the relationship between users' cultural backgrounds and user research methods. Currently her ongoing doctoral study focuses on how to design for social interaction by understanding culture of a group.



28.7.2009 Coming in September: Seminar on cross cultural design

Seminar on cross-cultural design will be organised on 18th of September in Tampere University of Technology (TUT) facilities. TUT will give a briefing on the subject of cross-cultural design, after which we will have several speakers on the domain.

Gilbert Cockton will discuss his "Diamond Model of Culture", and Minna Kamppuri will present how culture can be taken into account in user interface design. Information on other speakers and a detailed program for the day will be updated on these pages as soon as possible.



26.7.2009 SUXES website opened

SUXES website is now opened! Small changes will still be made to the look and contents. Soon we will create user names and passwords for all stakeholders so that you can enter Intra.