Three universities researching the project are:
Tampere University of Technology (Digital Media Institute)
University of Tampere (Hypermedia Laboratory)
Helsinki University of Technology (Telecommunications Software and Multimedia Laboratory)

Projects main funder: Tekes.
The project has close cooperation with several companies. Among them are:

Almamedia
Digita
DNA Finland
Media Tampere
Nokia
Posti
Swelcom
Tietoenator
Veikkaus
YLE